First day iPhone 4 pre-orders 10x those of iPhone 3GS: AT&T
Thursday, June 17, 2010
Apple announced on Wednesday that despite all the issues with AT&T's servers, they and their carrier partners managed to accept 600,000 pre-orders on the first day of iPhone 4 pre-ordering. That's without any white iPhone 4s, too!
Apple announcement is on top of AT&T's announcement, in which the carrier stated that the first day iPhone 4 pre-orders were 10x last years iPhone 3GS orders:
Click here for the Best Buy Weekly SpecialsiPhone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. Consumers are clearly excited about iPhone 4, AT&T's more affordable data plans and our early upgrade pricing.
Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we're suspending pre-ordering today in order to fulfill the orders we've already received.
The availability of additional inventory will determine if we can resume taking pre-orders.
It's apparent why AT&T's servers melted down, although this does not excuse the data breaches occuring on Tuesday, when customers could login to their AT&T account, only to wind up looking at someone else's.
From their statement, it's possible that AT&T will have more stock and begin taking pre-orders. Assuming that the white iPhone 4 becomes available soon, that could be where the stock would be coming from. There's still no official announcement regarding why the white iPhone 4 was never put up for sale.
It's also arguable whether or not people are clamoring for AT&T's new tiered data plans, in which there is no unlimited option, merely 200MB for $15 or 2GB for $25, with overage charges.
Some analysts have predicted that Apple may sell as many as 2 million iPhone 4s in the first weekend, including walk-up sales as well as pre-orders. Based on these numbers, it's not out of the question.